These six prompts are written for owners who sell what they know: consultants, advisors, recruiters, small agencies and practices. Copy one, fill in the brackets, and run it in Claude.
Each one follows the same pattern, and once you see it you can write your own.
What makes a Claude prompt work
A prompt is the instruction you give Claude. A good one does four things. It says who the work is for. It says what good looks like. It hands over the material. And it says what shape the answer should take. Anthropic’s own prompting guidance comes back to the same basics: be clear and direct, give context, show examples.
Three habits make every prompt below work better:
- Paste, don’t describe. Paste the email, the offer page, the call notes. Claude can’t match a tone it has never seen.
- Let Claude interview you. Add “Before you write, ask me up to five questions.” You’ll find out what you forgot to say.
- Give it a sample of you. One paragraph you wrote and liked teaches your voice faster than any list of adjectives.
Prompt 1: Describe your offer in your clients’ words
How it helps: A bookkeeper’s homepage says “comprehensive financial solutions.” Her clients say “I don’t know if I can afford to hire.” This prompt pulls the language buyers use out of your own call notes, so your copy describes the problem they have instead of the service you sell.
Example prompt:
I'm a [your role] who helps [who you serve] with [the problem]. Below are notes from recent discovery or sales calls, in the client's own words.
<notes>
[paste notes]
</notes>
Pull out the exact phrases clients used to describe the problem before they hired anyone. Then write three one-sentence descriptions of my offer that use their language, not mine. No jargon. Don't use the words "solutions", "leverage" or "seamless".Prompt 2: The follow-up email after a call or event
How it helps: After a chamber mixer, an advisor can have twelve business cards and a fading memory of each conversation. The follow-up that gets a reply is the one that remembers what the person said. This prompt keeps it specific and short.
Example prompt:
I met [name] at [event or call]. They told me [what they said, in their words]. Their business: [one line].
Write a follow-up email under 120 words. Open with the specific thing they said, not "great to meet you." Offer one useful idea about their problem. End with one low-pressure next step: [your next step].
Here's an email I wrote that sounds like me:
[paste a past email]Prompt 3: A month of LinkedIn angles from one belief
How it helps: A recruiter who posts when inspiration strikes ends up posting twice a quarter. One strong belief, said twelve different ways, fills a month. This prompt gives you the angles and the opening lines.
Example prompt:
Here's a belief I hold about my industry: [your belief]. My audience is [who].
Give me 12 LinkedIn post angles that each argue this belief from a different direction: a mistake I see, a story setup, a how-to, a prediction, a question clients ask me. For each, write only the first line. First lines can't start with "I". Rank them by which would make my audience stop scrolling.Prompt 4: A newsletter edition from your rough notes
How it helps: Picture a consultant with a notes app full of half-thoughts from client meetings and a newsletter that hasn’t gone out in six weeks. The material is there. This prompt finds the one idea worth sending and builds the edition around it.
Example prompt:
Here are my rough notes from this week:
<notes>
[paste notes]
</notes>
Pick the single strongest idea for an audience of [who]. Tell me which one you picked and why before you write anything. Then write the edition: under 500 words, one idea only, written like I'm talking to one person. Don't add facts or numbers that aren't in my notes.Prompt 5: Find what nobody in your market is saying
How it helps: Put a small agency’s homepage next to five competitors’ and the logos are often the only difference. This prompt reads your copy beside theirs and tells you plainly where you blend in and where there’s room to stand apart.
Example prompt:
Below is the homepage copy from three competitors and from my site.
<competitor_1>[paste]</competitor_1>
<competitor_2>[paste]</competitor_2>
<competitor_3>[paste]</competitor_3>
<mine>[paste]</mine>
Tell me what all four of us say. Then tell me what none of us says that a buyer would care about. Suggest three headlines for my homepage that claim that gap. Be blunt: if my copy is interchangeable with theirs, say so.Prompt 6: Turn one talk into a week of content
How it helps: A financial planner gives a 30-minute talk at a networking lunch, and the recording sits in a folder. One recording holds a week of posts once someone pulls the moments out. This prompt does the pulling and keeps your words.
Example prompt:
Here's a transcript of a talk I gave:
<transcript>
[paste transcript]
</transcript>
Find the five moments a listener would repeat to a friend. For each one, write: a LinkedIn post under 150 words, a two-sentence email teaser, and a pull quote under 15 words. Keep my wording where you can. Don't add claims I didn't make.Where prompting runs out
After three of these, you’ll find yourself pasting the same background every time: who you serve, how you sound, what you sell, the words you’d never use. Each new chat starts from zero, and the answer is only as good as what you remembered to explain that day.
Claude has a way to store that background so you write it once. Here’s how skills work, and why they beat a longer prompt.
Frequently asked questions
What makes a good Claude prompt for small business marketing? Four things: who the work is for, what a good result looks like, the material pasted in (notes, emails, page copy), and the format you want back. Adding a sample of your own writing is the fastest way to get your voice.
Do these prompts work in ChatGPT too? Yes. They’re written for Claude, but the structure (context, material, format, constraints) works in any capable AI assistant.
How do I stop re-typing the same context into every prompt? Save it as a Claude skill: written once, loaded automatically whenever the task comes up. Why Claude Skills Beat Better Prompts walks through it.
Want Claude set up so it already knows your business? That’s what our Claude training does, in a small group with Signal Setup Lab or one-on-one with Signal Setup 1:1. Book a free intro call to see which fits.
Claude is a trademark of Anthropic. Full Signal is independent and not affiliated with Anthropic.